MEET GRETCHEN JONES
A designer by trade, Gretchen combines keen aesthetic insight and expression skills with polished business acumen. An award-winning fashion director with an MBA from the University of the Arts London and winner of Project Runway S8, she is now a strategy and design partner to founders and creatives around the world.
Weird Specialty—Gretchen’s advisory practice, studio, and salon—works exclusively with contemporary, values-driven creative entrepreneurs ranging from interior design to florists to film directors and beyond. She uses her skills to guide and inspire thinking differently—extinguishing bias, squashing subjectivity, and illuminating intention for the creative class that makes our world a beautiful, rewarding place to live.
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Create & Cultivate · 19th & Park · Jess Rona · Modernist Financial · Tina Wells · Misha & Puff, At Land, Coclico · Core Fabrics · Mia Farrington · Tended Wealth · Brand Assembly · REI · Studio 5 · Little Sister Creative · Curam Collective · Bliss & Mischief · Swivel Beauty · East Olivia · Moon & Bloom Integrative Wellness · Gayle Gardens · Nobi Works · Milena Silvano · The Life Currency · Mociun · Charlotte Stone · Wabi Sabi Beauty · Closet Core Patterns · The Shift Creative · Converse · The Fold Mag · Pendleton Woolen Mills · Little Tienda · Amelia Wedre Davis · Jenny Pennywood · Town Clothes · BIRCH COPYWRITING
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International Association of NLP (IANLP) trained practitioner
MBA: University of Arts London, London College of Fashion
GenArt “Fresh Faces in Fashion” Inductee
Project Runway Season 8 winner
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Gretchen is a keynote speaker and ambassador for sustainability, most notably presenting her work regularly at SxSW. In her previous life, she was a design director and GenArt inductee. Her work has been featured in The Business of Fashion, WWD, The New York Times, Style.com, Refinery29, Elle, and Glamour.
PHILOSOPHY
Weird Specialty—Gretchen’s transformational advising services, Studio, and Salon—focuses on contemporary, values-driven creative businesses that don’t tick the typical boxes.
Working with clients in a myriad of industries, her services help creative entrepreneurs fuse values and business strategy. From rolling Transformational Advising sessions to Off-site Intensives to Critical Conversations, she aligns, realigns, and transforms solopreneurs and organizations to become more profitable, more sustainable, and more satisfying. Maximizing creativity allows for engaging at the highest level of personal, community and global responsibility.